Ruby Falls Haunted Cavern
Ruby Falls used Pepsi as a corporate sponsor for its Haunted Cavern which ran October 1-31. Pepsi provided Ruby Falls with radio tags, radio remotes with area stations, merchandise for consumer giveaways and more! Ruby Falls was also promoted via an on-pack offer for $2 off admissions to the Haunted Cavern included on 12 packs of Pepsi products, including their seasonal Mountain Dew Pitch Black II. These offers were promoted through area Walmart stores at no charge to Ruby Falls. By having Pepsi as our corporate partner, we saved thousands of dollars off of our client's marketing expenses and increased their retail ticket sales more than 15% in one year!