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MoonPie General Stores

MoonPie General Stores suffered sales losses in 2011 and needed marketing programs for their stores in Charleston, SC, Chattanooga and Lynchburg, TN.  PMG developed marketing programs that drive intercept consumer sales and reach out to drive time consumers.  Their profits have increased in each market more than 25% over the prior year as they continue to target new markets and consumers for this iconic Southern brand.